WorksheetsUnit 2: Customer Discovery
Total questions: 16
Worksheet time: 8mins
What does Customer Segments deal with? (Select one)
Different groups of people that you determine have different problem(s) from what you listed.
One group of people that you think have different problem(s) from what you listed.
One group of people that you think have the problem(s) you listed.
Different groups of people that you determined have the problem(s) you listed.
When deciding WHO has the problem that you identified, what would you be describing? (Select one)
Channels
Solution
Customer Relationship
Customer Segment
What is the process of dividing an audience into smaller groups based on similar characteristics called? (Select one)
Customer Personas
Early Adopters
None of the above
Customer Segments
What is customer segmentation? (Select one)
The process of finding an audience that may want to learn more about you.
The process of finding the audience a competitor uses.
The process of dividing an audience into smaller groups based on likelihood of investment.
The process of dividing an audience into smaller groups based on similar characteristics.
A company who sells to the high school market redefines a subgroup of their customers as those who like theater and are in afterschool clubs that involve improv comedy. What has this company identified? (Select one)
An Early Adopter
A Unique Value Proposition
A Customer Solution
A Customer Persona
A company who sells to the elderly market discovers there’s a subgroup of women, who love to play piano, sing, or dance, who particularly like their product. What has this company identified? (Select one)
A Unique Value Proposition
A Customer Solution
An Early Adopter
A Customer Persona
What is a person or business who will use your product first before most others do called? (Select one)
Customer Segments
Target market
Customer personas
Early Adopters
None of the above
Which of the following describes Early Adopters? (Select all that apply)
Customers who are usually very hesitant to try new products or services.
Customers who are worried about the quality of the solution.
Customers who are usually the first to use your product or service.
Customers who are eager for your solution.
What is the difference between a user and a buyer? (Select one)
Users of a product/service are always the paying customer while buyers gain insight from the user.
Buyers and users must be the same person.
Users purchase the product/service while users gain from the benefits provided.
Buyers purchase the product/service while users gain from the benefits provided.
A film student purchased a camera so she could make movies for her film class. In this scenario, who is the buyer and who is the user? (Select one)
The class is the customer and student is the user
Student is the buying customer and the class is the user.
None of the above
The student is both buyer and user
During the problem interview process, the goal is to determine which of the following? (Select one)
What is the competition
Who has the problem
Is the problem solvable
Do enough people have this problem
What is the goal of the problem interview process? (Select one)
To determine what the competition is
To determine who has the problem
To determine if your solution is accurate
To determine if someone would buy a solution to solve the problem
Which of the following is a technique used during problem interviews? (Select one)
Pitching your solution idea
Reminding them of your product
Asking about the cost of your service
Asking them to explain more about the problem they have
Which of the following are techniques used during problem interviews? (Select all that apply)
5 whys questioning
Engaging like you are having a conversation
Tell a story to set the context of what you will discuss
Listening
Pitching your product idea
During the solution interview process, the goal is to determine which of the following? (Select all that apply)
Who has the problem?
How much can you charge?
How you will solve the problem?
Will customers pay to solve the problem?
What key questions are you trying to determine Problem/Solution fit? (Select all that apply)
Who is better at solving the problem?
Will customers pay for the solution?
Is the solution something customers want?
Can the problem be solved?
