A customer sees your ad again and now compares your product with two competitors. What stage is this?

A visitor clicks “Buy Now” and completes the checkout. What is this action called?

A customer keeps buying from the same coffee brand every month. Which stage is this?

A brand’s ad reached 8,000 people and was shown 24,000 times. What does 24,000 represent?

A user saw the same YouTube ad 6 times this week. Which metric is this?

A person sees an ad, visits the website, reads reviews, and finally buys. What is this full path called?

A customer receives a welcome email after signing up. What is this called?

A food delivery app notices people abandon orders because delivery charges are too high. What is this an example of?

Someone submits their name and email to download a free ebook. What are they?

A clothing brand features models with different body types and cultural backgrounds. What strategy is this?

A store shows the same weekend sale on its website, app, email, and social media. What approach is this?

An energy drink brand hosts a workout event so people can try the drink after exercising. This is an example of:

A skincare brand pays a beauty blogger to review their moisturizer. What approach is this?

A restaurant posts daily TikTok videos of dishes being prepared. What type of marketing is this?

A user searches “best pizza near me.” What type of search is this?

A bakery adds Google Business listing, photos, and reviews to appear in “near me” searches. What strategy is this?

A company sells project management software to other companies. What model is this?

An online store sells headphones directly to customers. Which model?

A photographer sells stock photos to a big company. Which model?

A user sells a used phone on OLX to another user. What model is this?

A brand sends a discount code via email. Email is an example of:

A customer buys a phone from an online store and pays with a card. This is an example of:

A company hires a marketing team from outside to run ads. This is known as:

A brand has its own employees handling content creation. What structure is this?

A teacher switches to marketing and uses communication skills to create better ad scripts. These skills are called:

A site report shows 5,000 “users” but 7,000 “sessions.” This means:

A business sees most visitors coming from Instagram. Where is this shown in Analytics?

A button click is recorded as an event. Why is this useful?

A user lands on a page and leaves without any interaction. What metric does this affect?

A smartphone brand retargets people who added products to the cart. This helps with which stage?

A customer buys from the same grocery app every week. Which metric improves?

A coaching business offers a free PDF guide in exchange for email sign-ups. What is this strategy?

If a user sees the same retargeting ad 10 times in two days, which problem might occur?

A customer reads 20 product reviews before deciding. What stage is this?

A store has more sessions but sales dropped. What could this mean?

A dentist adds “Dental Clinic in Karachi” to website titles to appear in searches. This is part of:

A creator posts product links and earns a commission per sale. Which type of marketing is this?

A tech company hosts a demo day where people test gadgets. This is:

A baby products brand focuses on new parents aged 20–35. This group is called:

If 100 people visit a site and 10 buy, what is the conversion rate?

A YouTube ad is shown 4,000 times. What does that number indicate?

A marketer checks how many people visit the site on mobile vs desktop. Which report shows this?

A team draws a diagram showing where customers discover, explore, and purchase. This diagram is called:

A chat support conversation happens before purchase. What is this?

A local shop stops updating its business profile and sees fewer map views. Why?

If users stay longer on product pages, which metric improves?

A customer shares your brand on social media without being paid. This is an example of:

A brand posts the same discount message on YouTube Shorts, Instagram Reels, and Facebook Stories. This is an example of:

An e-commerce owner checks how many users came back after their first visit. Which metric is this?