Layla and Emily joined a USA Softball league that consists of amateur athletes. What does this mean?

Qu'Ran and Aaliyah are discussing how NFL games are recorded and shared. Who is responsible for this?

Jonathan, Layla, and Emily are deciding which sporting event to attend in their community. Which is the BEST example of a grassroots sporting event?

Mari and Sherlyn are discussing career options. Which of these entities is MOST likely to employ an entertainment marketer?

Sherlyn works as a Director of Live Entertainment for a production of Shakespeare’s The Tempest. Which entertainment sector is her work MOST likely to fall under?

Sherlyn and Aaliyah are planning to sell homemade cookies at their school fair. In the five Ps model of marketing, what does the “Place” element represent?

Emily wants to buy a new backpack for school. What is the first step she should take in making her purchasing decision?

Jamere and Layla are starting a small business selling handmade candles. They want to attract customers and increase their sales. What practice should they focus on?

Aaliyah is at a grocery store. A restocker recently added cereal to the shelves. Aaliyah takes the cereal to the register, where a cashier takes her money. The owner of the store gets some profit from this sale. Who is the consumer in this scenario?

Jonathan is a marketer at a local electronics store. Why would most businesses want Jonathan to ensure that customers find value in a specific exchange or sale?

Jamere and Aaliyah are working together to create a marketing plan for their new lemonade stand. What is the primary goal of their marketing plan?

Mari developed a marketing plan that ultimately led to many Facebook users sharing their positive experiences about a product with their Facebook friends. This would be considered a success in which type of marketing?

Justin is a marketer working on the selling function for his company. Which is the BEST example of something Justin might focus on?

Lebron notices a commercial where Gatorade shows athletes drinking their product during a basketball game. What is this an example of?

Emily and CJ noticed that Frito-Lay aired a commercial the night BEFORE the Super Bowl. Why did the company choose to do this?

Emily and Lebron are attending a basketball game at a stadium. Which is the BEST example of marketing within sports that they might notice?

During a class discussion, Mari and Layla are comparing traditional marketing with marketing for sports. What is one example of the major differences they might mention?

Jamere and Mari are discussing why their local baseball team only plays games during certain months of the year. What does it mean to say sports are seasonal?

During a school football game attended by Jonathan, Justin, and Mari, what is the primary point of cheerleaders and halftime shows?

Emily and Jonathan are shopping for gifts. Emily picks a book, while Jonathan chooses an online music subscription. Which statement best distinguishes tangible from intangible products?

Jonathan and Aaliyah are discussing different types of products. Which is an example of a tangible product?

Mari and Sherlyn are discussing different items in their classroom. Which of the following is an example of an intangible product?

CJ and Mari are discussing what a product mix describes for a company. What does a product mix refer to?

Qu'Ran and CJ are discussing different types of products offered by companies. Which choice best represents a product line?

Jamere and Aaliyah are discussing why some brands are so successful. Brand equity is primarily indicated by which sign?

Mari and Anthony are working on a marketing project. When evaluating a brand, what is most important for them to consider?

Jamere and Sherlyn are discussing what makes certain brands stand out. Which factor is most key to generating strong brands?

Justin and Mari are discussing why sports branding is often more volatile compared to apparel brands. What is the main reason for this volatility?

Mari and Layla are discussing how a sports brand can stay strong even when their favorite team is losing. What do they think helps keep the brand strong?

Layla and Sherlyn are working on a marketing project. They need to focus their efforts on specific groups of customers who are most likely to buy their product. Target marketing requires understanding which core concept?

During a major basketball league, Sherlyn, Aaliyah, and Lebron are unable to play because the players and team owners cannot come to a salary agreement. Which scenario does this best describe?

During a school basketball game, Justin, Layla, and their teammates decide to go on strike. Who is responsible for preventing the game from occurring in this situation?

Mari, Qu'Ran, and Anthony are working together to create a new product for their school project. What is the first stage of the product development process that they should start with?

CJ, Layla, and Mari have developed a new eco-friendly water bottle. After going through all the stages of product development, which is the seventh and final stage—and the start of the product life cycle?

Mari, Jonathan, and Lebron, who work for a company, are shown a volleyball video game, give feedback, and help fix bugs. Which stage is this?

Mari and Jonathan are working on developing a new product for their business class project. At what stage in their product development should they conduct a financial analysis?

Sherlyn and Jamere are developing a new product and want to determine if the demand is high enough to make it profitable. At which stage of the product development cycle do they first take a deep look into this?

Aaliyah and Anthony are launching a new product and want to know which stage in the product life cycle is still relatively experimental—a “test” of the market?

Jonathan, Mari, and CJ are discussing a new handheld video gaming device that runs computer games natively. Early sales were positive, and now most people are deciding between buying this “handheld PC” gaming device or an older, similar console. Which stage of the product life cycle is this product in?

Many video game companies will lower the prices on their older games when a new version is released; Mari and Jamere often wait until these price drops to buy the games. Which of the product life cycle stages are these products usually in when this happens?

In 2019, people couldn't stop singing the song “Baby Shark,” and products related to the song experienced high sales. However, after less than a year, the song almost seemed to disappear. “Baby Shark” is an example of what kind of product?

Layla and Justin are discussing the success rate of new products in their business class. According to most research, how many new products are successful?

Mari and Emily launched a new snack product, but world events or shifts in taste interfered with its success. What does it mean to suggest their product has failed due to bad timing?

Lebron and Mari are discussing what makes customers return to their favorite sports and entertainment events. More than anything else, what do they think keeps customers coming back again and again?

Jamere and Aaliyah are launching a new product for their school project. Compared to the growth and maturity stages, what level of profits should they expect for their product in the introduction stage of the product life cycle?

Jamere and Aaliyah are launching a new type of disposable pen that is easy to use and requires little explanation for customers. Generally, should they expect that this low-learning product will have a longer-than-average period in the introduction stage of the product life cycle?

Sherlyn and Justin are working on a marketing project. Effective promotion in marketing relies MOST on which two concepts?

Justin and Aaliyah notice that a digital video-game storefront regularly offers heavy discounts on most of the games it sells. What category of promotion is this?

CJ and Sherlyn work for a company that creates an ad to be shown on Facebook, targeting potentially interested customers and informing them of an upcoming crowdfunding campaign. What sort of promotion is this categorized as?

An employee works at a comics convention and hands out brochures to people as they pass by. The brochures discuss an upcoming product line, including how to preorder some of the products. What sort of promotion would this be categorized as?

A street vendor calls to people passing by and spends a lot of time informing potential customers about the products she sells. What is the category of this type of promotion?

A public relations professional is spreading the word that an upcoming sporting event will be seen by millions of fans. This will provide many advertising opportunities in the stadium and through the athlete’s gear. Which audience is this hype MOST aimed toward?

A public relations professional has arranged for several professional sports team recruiters to attend an upcoming competition. They’ve spread word that the scouts will be watching the game. Which audience is this hype MOST aimed toward?

What is an example of secondary research?

What is the main drawback of public relations-based messaging compared to other elements of the marketing mix?

What is the most likely reason a business would secretly use a third party to get messaging out to the public?

Generally, audiences are more likely to believe messaging coming from which source?

Which is the best example of internal communications?

Why is it important to consider hype when composing internal communications?

What is a common way of encouraging bottom-up communication?

What should be the primary goal of internal communications—that is, beyond directly communicating facts?

What is the primary distinguishing characteristic between a press release and a press conference?

Why are press conferences becoming less common?

Mai Lin is about to run a press conference to announce a major shift in development for a popular product line. In order to encourage reporters to come to the conference, which strategy would be MOST effective?

When is a press kit most likely to be distributed?

Who is the primary audience of a press kit?

Which is an example of reactive media relations?

What is the primary difference between proactive and reactive approaches to media relations?

Which of the three Rs of media-relationship management emphasizes the fact that, like a plant, a relationship will dissolve if it’s neglected?

What is the most profitable content within modern broadcasting rights deals for sports?

The National Football League’s 11-year broadcasting deal is the highest ever. What professional sports league is projected to rank second (once their current deal expires)?

What is one way that broadcasting companies are thwarting pirates?

If a baseball game was taking place on a day that was known to be dark, wet, and cold, what would decrease?

What is the primary marketing purpose of half-time shows at live games?

A concert attendee uses the bathroom in the facility and sees a sticker for a local band pasted at eye level on the mirror above the sink. How would this sticker be categorized?

In a movie theater, there are often large posters promoting other films. One poster in particular draws a lot of attention, but the theater sells few tickets for the film it promotes. The sign itself is mostly abstract art. People like the art itself, and find the idea of the movie intriguing, but they have so little information that they are left feeling lukewarm about the movie. Using the AIDA questions model, where is the sign MOST failing?

What is the final—and ultimate—goal of the AIDA process?

Which is an example of digital marketing?

What is the primary reason for the decline in direct marketing?

A major reunion concert for a band that broke up over a decade ago is being launched. As part of the marketing for the event, the producers arrange a sort of party, inviting sponsors, the media, and the band all together. Which is the BEST marketing term for this event?

What is the primary purpose of “VIP” events with sponsors and the media for a major sporting event?

What is the reasoning behind many sporting events, including contests for fans during the halftime or similar breaks?

What skills are necessary to marketers, even if their true passion is about reaching fans?

Which communication element is found in nearly all forms of marketing?

What is an example of the consideration of visual merchandising?

What is an example of the consideration of display advertising?

What is the primary reason that display ads have such relatively low success rates?

A design team is choosing the color for women’s razors. According to color theory, which color would be MOST appealing to their target customers?

Why is the color red used so often in fast-food marketing?

Why have some McDonald’s restaurants in Europe switched to a green background color for their logo?

What color combination is MOST likely to be used in advertisements for a health spa?

According to research, what color has one effect in the short term but an opposite effect after long-term exposure?

Which color is most associated with fun, cheerfulness, and happiness?

What should be MOST considered when designing digital ads, but is less relevant for physical ads?

What is a relatively unique element in promotional activities for sports and entertainment products (over, say, a retail clothing or grocery store)?

What is an example of experiential marketing?

What is one main advantage of social media marketing compared to other marketing or promotional channels?

In terms of the AIDA model, pull marketing can assume a customer already has what qualities covered?

What is the most significant change in the sporting goods market in the last few decades?

What is an example of an activity representing the consumer market?

What is an example of an activity representing the industrial market?

Which sector of Sports and Entertainment marketing is most focused on selling goods rather than services?

Company A produces cloth. Company B turns cloth into shirts. Company C buys those shirts and sells them to company D, who sells the shirts directly to consumers. Which company is a wholesaler?

A sporting goods store, “Sports R We,” buys baseball bats to sell to customers. They buy the bats from “Batman Do,” who makes the bats with wood from “Pinocchio’s Nose.” Manuel buys a bat from Sports R We to use in an upcoming game. Who is the retailer in this scenario?

A mining company digs gold out of the ground. That gold is used by a computer company to make parts for a calculator. A university buys those calculators, and sells them to students at a discount. Who is the manufacturer in this scenario?

Which is the BEST example of inventory management?

Generally, what is the primary advantage of ordering goods in large quantities at once?

Retail stores in the United States are mostly part of a capitalist system, with little government intervention in terms of how much they can sell their products for. What is another term for capitalism?

In a free enterprise system, what is most responsible for establishing prices for retail products?

How do monopolies threaten capitalism (thus incentivizing governments to restrict monopolies even in an otherwise capitalist system)?

In the basic supply-and-demand model, what is the general relationship between supply and demand?

In the basic supply-and-demand model, which combination of supply and demand leads to the LOWEST prices?

Why do retail stores often offer deep discounts on older items?

What is part of the break-even price for a type of good?

Why should salespeople avoid high-pressure tactics to force a sale?

What determines the income of multilevel marketers?

What is the primary difference between pyramid schemes and multilevel marketing?

What is a major purpose of a break-even analysis?

A typical retail store has several items that aren't selling despite a current sale. What course of action is MOST appropriate for them to take?

What is the primary advantage of checks over cash, from a retailer's perspective?

What is the primary difference between a gift certificate and a gift card?

If a customer decided to return a product to a retail store, what is the most likely method by which the return will be refunded?

What is the purpose of a layaway program?

What is the logic behind paying employees on commission?