WorksheetsBusiness Principles Final Review
Total questions: 50
Worksheet time: 25mins
is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Selling
Advertising
Marketing
Production
According to the concept, a firm must find out what customers want and provide it, make sure everyone in the organization has customer satisfaction as an objective, and provide goods and services that will earn a profit.
stakeholder relationship
consumerism
marketing
segmentation
A key element of customer relationship management is to
keep the price of goods as low as possible.
develop a strategy to achieve the largest possible market share.
allow customers to participate in the management decisions of the firm.
learn as much as possible about customers.
A firm's marketing mix refers to the combination of
goods the firm offers to different market segments.
advertising media the firm utilizes to promote its products.
strategies regarding product, price, place, and promotion.
people directly involved in making marketing decisions.
consists of all the techniques sellers use to motivate consumers to buy their goods and services.
Advertising
Promotion
Research
Closing
Which term involves the analysis of markets to identify opportunities and challenges?
market analysis
marketing research
opportunity identification
market prospecting
A____ firm gathers Blank data by conducting surveys, interviewing customers, or sending out questionnaires.
primary
secondary
competitor
unbiased
Exploring____data first helps marketers minimize marketing research costs.
focus group
personal interview
primary
secondary
What is a step in the marketing research process?
designing a product to meet the need based on research
defining the question and determining the present situation
planning for product modifications and test advertising
setting the price for a product
A ____marketing strategy develops products and promotions designed to please large groups of people.
niche
mass
relationship
value
What is a marketing strategy in which the focus is on small but profitable market segments?
micro targeting
narrowcast marketing
one-to-one
niche marketing
Why would companies use a market segmentation strategy?
They can avoid antitrust laws by selecting a small slice of a larger market.
This strategy allows a company to ship products on demand without having to pay high inventory costs.
With limited resources, firms can better satisfy the wants and needs of a smaller target market.
Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.
What is an aspect of relationship marketing?
mass-produced items that everyone uses
working with buyers to determine their individual needs
developing market share through mass media advertising
focusing more on obtaining new customers than on retaining existing customers
marketers include manufacturers, intermediaries, institutions, and the government.
Consumer
Demographic
One-to-one
B2B
The traditional promotion mix for a firm consists of the
strategic mix of price, product, place, and advertising.
various types of advertising media the firm selects to reach each specific target market.
marketing intermediaries employed by the firm to create a supply value chain.
advertising, personal selling, public relations, and sales promotion used to reach a target market.
Local advertisers benefit the most from advertisements.
magazine
national television
online
newspaper
Which characteristic helps explain the popularity of infomercials?
interactive nature of the presentation
ability to clearly demonstrate the product’s benefits
use of an inexperienced salesperson who is believable
impact of favorable government testimonials on potential buyers
In the past, was an important advertising strategy used in movies. Now it is also used with video games. It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time.
product placement
direct mail
sampling
a commercial
Interactive promotion is used to
create a dialogue between buyers and sellers.
transform the approach from “working with” to “promoting to” customers.
combine multiple advertising approaches into one larger media.
adjust global messages for each cultural audience.
____ refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services.
Word-of-mouth promotion
Personal selling
Public relations
Internal marketing
Which statement about the closing step in the selling process is the most accurate?
Closing is the final and most important step in the selling process.
Once a sales presentation is completed, the salesperson should attempt to close as quickly as possible before the customer expresses any doubts or concerns.
Closing may involve getting the customer to agree to a trial close.
If the salesperson has done a good job of qualifying prospects and has developed a strong presentation, then closing is the easiest step in the selling process.
A good public relations program recognizes that the
company must not admit fault.
firm must be willing to make changes in its policies and procedures.
firm must be independent of production and service activities.
The primary purpose of a pull strategy is to
offer rebates and discounts to retailers and wholesalers.
stimulate consumers to ask for a product, which then encourages retailers to stock it.
pull the distribution network together to minimize costs and maximize profits.
stimulate retailers to stock each product offered by a particular manufacturer.
Compared to advertising, publicity offers the advantage of greater
flexibility.
positivity.
believability.
responsibility.
“You don’t have a second chance to make a good first impression,” captures the importance of the ______ Blank step in the selling process.
prospecting
introduction
qualifying
approach
A basic difference between managerial accounting and financial accounting is that managerial accounting
involves the preparation of the balance sheet and income statement while financial accounting involves the preparation of the statement of cash flows.
adheres to rules set by the GASB, while financial accounting uses a different group of rules set by the FASB.
provides information primarily intended for managers and others inside the company, while financial accounting provides information primarily intended for people outside the organization.
handles recording and classifying information about transactions that have no direct financial impact on the firm, while financial accounting handles the recording and classifying of information about transactions that do have a financial impact.
A ______ forecast predicts the revenues, costs, and expenses a firm will incur for a period of one year or less.
near-horizon
tactical
short-term
capital expenditures
The Federal Reserve System consists of ______ Federal Reserve banks.
12
9
5
14
U.S. government bonds are considered a secure investment because
they are backed by the full faith and credit of the federal government.
if they are lost or stolen the federal government promises to replace them when the proof of purchase is provided.
the interest rates are protected from inflation and tied to the consumer price index.
the interest rates are higher than for corporate bonds of equal duration.
If a firm sells shares of stock, it is financing with
debt.
equity.
spectator capital.
liabilities.
Acquiring funds through borrowing represents
speculative capital.
equity financing.
debt financing.
venture capital.
The traditional market barometer used to measure the direction of the stock market is the
Dow Jones Industrial Average (the Dow).
Value Line Composite (VLC).
Fitch's Industrial Index (FIA).
Moody's Investment Index (MII).
The most liquid asset is
sales.
accounts payable.
cash.
owners' equity.
The preparation of financial statements for people outside the firm (creditors, unions, suppliers, and others) is the goal of
managerial accounting.
cost accounting.
financial accounting.
auditing.
Which type of forecast would be most helpful for a company looking to know the income potential during the next five years?
capital budget forecast
cash flow forecast
short-term forecast
long-term forecast
Diversification means
buying investments on margin.
allocating your investment funds to several types of investments.
allocating all your investment funds into one type of investment.
being knowledgeable about the various types of investment opportunities.
Rent, supplies, and salaries are examples of
owners' equity.
current liabilities.
operating expenses.
current assets.
The balance sheet is set up to reflect the Fundamental Accounting Equation. This equation shows
Revenues – Expenses = Gross Profit.
Current Assets + Current Liabilities = Owners' Equity.
Cash Inflows = Cash Outflows.
Assets = Liabilities + Owners' Equity.
A ______ is a specialized accounting book, where transactions are categorized according to type. For example, all utility transactions are recorded in the same category.
ledger
journal
balance sheet
trial balance
Accounting recognizes that assets, such as machinery and buildings, lose value over time. Accountants will record a portion of the cost of an asset as an expense each year through the use of
depreciation.
asset audits.
appreciation.
asset valuation.
The interest paid on ______ represents a tax-deductible business expense.
bonds
stock
retained earnings
depreciated assets
A loan backed by collateral represents a
bond trust.
debenture bond.
pledging factor.
secured loan.
Resources that a firm owns are called
assets.
equities.
revenues.
credits.
______ occurs when goods are traded directly for other goods.
Direct exchange
Credit
Barter
Investing
Debts owed by a business are called
revenues.
equities.
liabilities.
assets.
An effective technique to improve cash management would be to
speed up cash payments and slow down cash collections.
speed up cash collections and slow down cash payments.
speed up both collections and payments of cash.
slow down both the payment and collections of cash.
The cost of a firm borrowing money is called the
interest rate.
opportunity charge.
prime charge.
dividend payment.
The organization responsible for conducting monetary policy in the United States is the
Council of Economic Advisors.
Federal Reserve System.
Federal Trade Commission.
Federal Monetary Control Authority.
One of the challenges of effective financial management is
having sufficient cash on hand without compromising the firm's investment potential.
ensuring the satisfaction of each of the stakeholder groups.
providing the financial data in a timely manner for management consultants to improve decision making.
working within the strict regulations of the Financial Accounting Standards Board (FASB).
A(n) ______ Blank job includes forecasting, budgeting, cash flow analysis, cost control, taxes, and credit management.
CPA's
portfolio manager's
investment banker's
financial manager's
