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Final Exam: Yearbook

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

The dominant photo and main headline are the strongest reader entry points.

a)

False

b)

True

2.

A caption adds context and describes a photo.

a)

True

b)

False

3.

A mug shot in a yearbook is a full-body photo.

a)

True

b)

False

4.

A bleed photo extends past the outside margin and off the printed page.

a)

False

b)

True

5.

The decisive moment refers to when all visual storytelling elements come together in a single shot.

a)

True

b)

False

6.

What is one piece of information you should know before meeting an ad-sales client?

a)

Their favorite color

b)

The manager’s name

c)

Their annual revenue

d)

Their home address

7.

In poster design, hierarchy makes the largest element:

a)

The least important item

b)

Decorative art

c)

The main message

d)

The border

8.

Before taking photos, meeting with writers and designers helps to:

a)

Pick the dominant photo

b)

Plan editing

c)

Pick camera settings

d)

Brainstorm story-supporting ideas

9.

A storytelling secondary photo is:

a)

A portrait

b)

A symbolic object

c)

An action shot supporting the dominant

d)

A bar graph

10.

Which is not a secondary content element?

a)

Dominant photo

b)

Drop cap

c)

Infographic

d)

Mug shots

11.

A secondary headline does what?

a)

Tags students

b)

Serves as the story

c)

Grabs attention

d)

Provides added detail to the main headline

12.

Why are interviews important?

a)

They shorten editing

b)

They add personality and coverage

c)

They replace captions

d)

They replace photos

13.

A spread is defined as:

a)

A portrait layout

b)

A theme graphic

c)

A single page

d)

Two pages designed as one unit

14.

Which are the elements of AIDA? Select all that apply.

a)

Attention

b)

Desire

c)

Interest

d)

Action

15.

When reviewing past yearbooks, students should analyze:

a)

How many ads were sold

b)

How photography supports storytelling

c)

Section page counts

d)

Shot types used