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Worksheetscases (21-40)
Total questions: 20
Worksheet time: 10mins
FreshDirect succeeded mainly because of
Cheap labor
Product-market fit and data
Heavy advertising
Government support
Early online grocers failed mainly due to
Lack of demand
Poor logistics and cost structure
Low food quality
Slow internet
FreshDirect created switching costs through
Lower prices
Order history and personalization
Physical stores
Exclusive suppliers
Netflix benefited from the “long tail” by
Selling blockbusters
Offering massive content variety
Lowering prices
Reducing costs
Netflix originals primarily help to
Reduce bandwidth
Increase switching costs
Improve hardware
Avoid regulation
Netflix does NOT strongly rely on
Data
Scale
Network effects
Switching costs
Amazon’s advantage comes largely from
Advertising
Data, logistics, and scale
First-mover advantage alone
Cheap products
A negative cash conversion cycle helps Amazon by
Increasing inventory
Improving liquidity
Raising debt
Slowing growth
Shein’s advantage is driven by
Physical stores
Data-driven design and rapid testing
Premium quality
Regulation
The LATR model emphasizes
Long design cycles
Test small, scale fast
Large inventory
Fixed pricing
Uber’s business model works mainly because it
Owns vehicles
Leverages platform network effects
Avoids regulation
Has better cars
Airbnb’s advantage comes from
Owning property
Network effects and platform scale
Heavy advertising
Luxury hotels
Case questions usually test
Memorization
Application of concepts
Programming
Math
Customer churn refers to
Marketing costs
Customers leaving
Inventory turnover
Server failures
Customer lifetime value focuses on
One-time purchases
Long-term relationship value
Advertising reach
Product price
Firms invest in data mainly to
Store information
Gain insight and advantage
Reduce taxes
Increase servers
Zara competes primarily on
Advertising
Speed and vertical integration
Outsourcing
Low wages
Gap failed mainly due to
Too much technology
Poor alignment with customer demand
No data
High salaries
Contract manufacturing increases risk related to
Automation
Ethics and labor issues
Innovation
Speed
Case-study answers usually emphasize
Hardware
Business value
Coding
Software features
