Worksheetsангл2
Total questions: 35
Worksheet time: 18mins
What is the act of assigning something for a purpose called?
assign
allocate
designate
distribute
Which event is a formal occasion where a spokesperson answers questions?
reporter panel
press release
press conference
media briefing
What is the term for work performed by people within a company?
corporate
external
company-based
in-house
Which of the following is a measurement of how much a news story is worth?
media value
PR worth
advertising equivalency
news session
What is the term for a written announcement sent to news media?
news bulletin
press release
agency communication
public statement
Which word means knowing about something or being conscious of it?
informed
considerate
aware
alert
What is the word for trying to get something by offering money or services?
bid
negotiate
solicit
compete
What is a method of sending messages using television, radio, and newspapers called?
engagement
media
coverage index
advertising equivalency
What is a document summarizing key facts for journalists called?
press kit
fact pack
brief pack
media folder
Which word means to repay someone for money they spent?
reimburse
refund
credit
compensate
What is a communication meant to inform the media called?
press release
media update
announcement
news info
What do you call a firm that provides products or services?
vendor
customer
buyer
agency
To change up and down regularly
vary
fluctuate
shift
rotate
Which word means "to watch something closely and notice changes"?
monitor
study
review
inspect
A sudden and unplanned event that needs a quick response
А unexpected contingency
A planned meeting
A regular activity
A slow change
The act of spreading information throughout a group
dissemination
preparation
feature series
coordination
What is a specific communication objective called?
PR goal
special report
feature series
implementation
What do you call a series of articles on one topic?
feature series
post
information flow
distribution
Which word means "the act of making or creating something"?
production
message distribution
media line
RFP
Which term means something found in newspapers or printed sources?
paper-based
online
digital
in print
What is the instruction called that helps someone improve speaking skills?
campaign planning
strategy briefing
speech training
media coaching
What is the term for representative people or items chosen for a study?
surveying
selecting
sampling
collecting
What is the term for information shared from one person to another?
peer communication
informal talk
word of mouth
personal message
What is an initial investigation used as a reference for future comparison called?
reference review
early survey
baseline study
pilot test
Who is a person that answers questions on a survey?
guest
respondent
reader
audience member
What do you call a short persuasive message for journalists?
pitch
media angle
story lead
reporter suggestion
Which tool is used by journalists to get information?
media packet
newsroom file
reporter materials
press kit
Which document is used to request proposals from companies?
RFP
procurement request
bid solicitation
vendor inquiry
What is a short description written for the media called?
media advisory
alert
press reminder
public note
Which word means the ability to create trust?
credibility
authority
reliability
certainty
What is a company's identity created through words and visuals called?
branding
segmentation
outreach
media advisory
What is a measurement of how much a news story is worth?
coverage index
PR worth
media value
advertising equivalency
What is a measurement of how much money someone earns by spending money on something?
return margin
gain value
profit rate
ROI
Information collected officially and systematically
verified data
formal data
recorded data
structured data
An event where a person speaks to an audience
lecture
address
presentation
speech
