Worksheetsmeowww
Total questions: 120
Worksheet time: 20mins
Which of the following is NOT part of the 4Ps of Marketing?
Product
Price
Promotion
People
What does MSME stand for?
Medium Small Market Enterprise
Micro, Small & Medium Enterprises
Market Service Management Entity
Multi-State Marketing Enterprise
CEO of Tata Group?
Ratan Tata
N. Chandrasekaran
Mukesh Ambani
Anand Mahindra
What is profit?
Revenue – Expenses
Expenses – Revenue
Assets – Liabilities
Sales – Tax
Charging different prices to different customers for the same product is called:
Competitive pricing
Cost-plus pricing
Price discrimination
Penetration pricing
A market dominated by a few large firms is known as:
Monopoly
Duopoly
Oligopoly
Perfect competition
Which document shows company income and expenses?
Balance sheet
Profit & Loss statement
Cash memo
Invoice
Which is a fixed cost?
Electricity bill
Raw material
Rent
Commission
What is a brand ambassador?
Company accountant
Person who represents and promotes a brand
Factory worker
Distributor
Which company is the parent company of Google?
Meta
Microsoft
Alphabet Inc.
Amazon
What does a balance sheet show?
Only profit
Assets and liabilities
Marketing expenses
Sales volume
Who is a stakeholder?
Only employees
Only owners
Anyone interested in the business
Only customers
What are the 4Ps of marketing?
Product, Price, Place, Promotion
People, Process, Profit, Plan
Promotion, Profit, Product, Public
Price, Place, People, Process
What does USP stand for?
Unique Selling Proposition
Universal Sales Plan
United Service Policy
User Sales Point
Which platform is best for B2B marketing?
Snapchat
Which tool is used to analyse competitors?
SWOT analysis
PESTLE
Balance sheet
Funnel
What does AIDA stand for?
Attention, Interest, Desire, Action
Awareness, Idea, Deal, Action
Action, Interest, Desire, Attention
Analysis, Interest, Decision, Action
What is brand equity?
Brand value in the customer’s mind
Company profit
Brand logo
Product cost
Which logo is Starbucks?
Green siren
Crown
Coffee cup
Leaf
CEO of Microsoft?
Bill Gates
Satya Nadella
Elon Musk
Jeff Bezos
CEO of Reliance Industries?
Ratan Tata
Mukesh Ambani
Gautam Adani
Anand Mahindra
Founder of Alibaba?
Jack Ma
Elon Musk
Jeff Bezos
Bill Gates
CEO of OpenAI?
Sam Altman
Elon Musk
Sundar Pichai
Bill Gates
This logo belongs to which company?
Microsoft
Samsung
Apple
Who is the CEO of Apple Inc.?
Steve Jobs
Tim Cook
Sundar Pichai
Satya Nadella
“Just Do It” is the slogan of which brand?
Adidas
Puma
Nike
Reebok
Selling goods directly to the final consumer is known as:
B2B
B2C
C2C
C2B
Which logo represents Amazon?
Arrow smile
Yellow shopping bag
Blue “a”
Red text logo
Which pricing strategy involves setting a low initial price to enter a competitive market?
Skimming pricing
Premium pricing
Penetration pricing
Cost-plus pricing
What does CRM stand for?
Customer Revenue Model
Customer Relationship Management
Company Resource Management
Client Retention Method
CEO of Infosys?
Nandan Nilekani
Salil Parekh
Narayana Murthy
Ratan Tata
CEO of Netflix?
Reed Hastings
Ted Sarandos
Greg Peters
Jeff Bezos
Which metric measures the number of clicks on an online advertisement?
ROI
CTR
KPI
CPM
Which of the following is NOT a digital marketing channel?
Email marketing
Social media marketing
Television advertising
Search engine marketing
Brand equity mainly refers to:
Total assets of a company
Customer perception and value of a brand
Brand’s sales volume
Brand’s profit margin
Which stage comes after Interest in the AIDA model?
Action
Awareness
Desire
Attention
Impulse buying is mostly influenced by:
Cultural factors
Psychological factors
Economic factors
Social class
Which factor is included in PESTLE analysis?
Branding
Technology
Leadership
Competition
Rebranding is mainly done to:
Increase production cost
Change ownership
Improve or reposition brand image
Eliminate competitors
Misleading advertisements violate which business principle?
Market segmentation
Profit maximization
Corporate social responsibility
Sales promotion
Which company introduced One-click purchasing?
Apple
Amazon
Microsoft
If demand increases while supply remains constant, what happens to price?
Price decreases
Price remains the same
Price increases
Price becomes zero
What does the term branding mainly refer to?
Selling products cheaply
Creating a unique identity for a product or company
Increasing production
Hiring employees
Which of the following is an example of B2B business?
Amazon selling books to customers
A factory selling raw materials to another factory
A shop selling clothes to people
A restaurant selling food
What is the main objective of marketing?
To increase expenses
To satisfy customer needs profitably
To reduce competition
To stop innovation
Which pricing strategy sets a high price initially and lowers it later?
Penetration pricing
Competitive pricing
Skimming pricing
Cost-plus pricing
What does “USP” stand for in marketing?
Unique Selling Proposition
Universal Sales Plan
Unit Sales Price
Unique Service Point
Which of the following is a digital marketing channel?
Newspaper
Television
Social media
Billboard
What is market segmentation?
Closing markets
Dividing a market into smaller groups
Increasing product price
Reducing competition
What is a “target market”?
All people in the country
Government customers
Specific group of customers a business wants to serve
Company employees
What does sales promotion mainly aim to do?
Build factories
Increase short-term sales
Hire managers
Reduce product quality
Which of the following is an example of personal selling?
TV advertisement
Online banner ad
Salesperson convincing a customer in a store
Newspaper ad
What is customer retention?
Attracting new customers
Keeping existing customers loyal
Closing old branches
Reducing sales
Which business model earns revenue through monthly or yearly fees?
One-time sales model
Subscription model
Franchise model
Wholesale model
What does “CRM” stand for?
Customer Revenue Model
Customer Relationship Management
Corporate Risk Management
Customer Retention Method
Which factor directly affects consumer buying behavior?
Weather only
Psychological and social factors
Office location
Company logo color only
Which of the following is an example of after-sales service?
Product advertisement
Warranty and customer support
Market research
Price discount
What is the main role of sales forecasting?
Predict future sales
Increase employee salaries
Reduce product quality
Stop competition
What is marketing primarily about?
Selling products aggressively
Advertising only
Understanding and satisfying customer needs
Increasing prices
Which activity comes FIRST in the sales process?
Closing
Follow-up
Presentation
Prospecting
A strong brand mainly helps a company to:
Reduce costs
Avoid competition
Build trust and loyalty
Increase production
Which of the following is an example of inbound marketing?
Cold calling
TV advertisements
Blog content & SEO
Door-to-door sales
Charging different prices to different customers for the same product is called:
Skimming pricing
Price discrimination
Penetration pricing
Cost-plus pricing
Why do companies offer free trials?
To reduce production cost
To increase complexity
To lower customer purchase risk
To avoid competition
What does ROI stand for?
Rate of Investment
Return on Investment
Revenue on Income
Ratio of Investment
Which strategy focuses on becoming the lowest-cost producer?
Differentiation
Focus strategy
Innovation strategy
Cost leadership
A customer says, "I need to think about it." What should the salesperson do?
End the conversation
Offer a discount immediately
Ask questions to understand concerns
Ignore the customer
Instagram and WhatsApp are owned by:
Apple
Microsoft
Meta
Which factor MOST improves customer retention?
Advertising
Discounts
Product variety
Consistent quality & service
Using "Only 2 left in stock" works because of:
Social proof
Authority
Anchoring
Scarcity effect
Which is a key difference in B2B sales?
Lower prices
Emotional buying
Multiple decision-makers
Faster decisions
Adding too many features that reduce usability is called:
Differentiation
Market expansion
Product bundling
Feature creep
What is the tagline of Coca-Cola?
Taste the Feeling
Open Happiness
Real Magic
Just Do It
What is entrepreneurship?
Working for a government organization
Managing only large corporations
The act of starting and managing a business
Investing money in banks
Who is the founder of Alibaba Group?
Elon Musk
Mukesh Ambani
Jack Ma
Jeff Bezos
What is a balance sheet?
A statement of cash inflows and outflows
A profit calculation statement
A financial statement showing assets, liabilities, and equity
A budget plan
What is a monopoly?
A market with many sellers
A market with two dominant firms
A market dominated by a single seller
A government-controlled market
What is a joint venture?
A sole proprietorship business
A partnership without legal agreement
A business arrangement where two or more parties pool resources
A public company
Who founded Amazon?
Bill Gates
Mark Zuckerberg
Jeff Bezos
Jack Ma
What is the purpose of a SWOT analysis?
To calculate profits
To audit accounts
To evaluate internal and external business factors
To recruit employees
What is the full form of ISO?
International System Organization
Indian Standards Office
International Organization for Standardization
Internal Safety Organization
What is the tagline of Pepsi?
For the Love of It
Refresh the World
Live for Now
Think Different
What is a partnership firm?
A business owned by one person
A government-owned business
A business owned by two or more people
A multinational company
What is the role of a CMO?
Chief Management Officer – handles operations
Chief Media Officer – manages publicity
Chief Marketing Officer – leads marketing strategy
Chief Money Officer – controls finance
What is the full form of VAT?
Value Added Transfer
Variable Added Tax
Value Added Tax
Virtual Accounting Tax
What is a public limited company?
A company owned by the government
A company owned by family members
A company whose shares can be freely traded
A company with limited employees
What is the full form of LLP?
Low Liability Partnership
Limited Legal Partnership
Limited Liability Partnership
Large Level Partnership
What is the primary goal of marketing?
Maximizing profits
Building brand awareness
Customer satisfaction
Reducing costs
Which of the following is an example of a marketing “SWOT” analysis?
Selling products at discounted prices
Identifying strengths, weaknesses, opportunities, and threats
Developing a new advertising campaign
Conducting customer satisfaction surveys
Which marketing concept focuses on the idea of meeting the needs and wants of customers better than the competition?
Production concept
Product concept
Selling concept
Marketing concept
Which of the following is NOT a part of the marketing mix (4Ps)?
Product
Price
Promotion
Profit
Refer to the logo shown. What logo is this?
NASA
X (Twitter)
SpaceX
Tesla
Refer to the logo shown. Which brand is this logo?
Square
Shopify
Rakuten
Refer to the logo shown. Which brand is this logo?
Ford
General Motors
Tesla
Refer to the logo shown. Which brand is this logo?
Animal Planet
Discovery
Nat Geo
Which company was originally called “BackRub”?
Yahoo
Amazon
Bing
The world’s first stock exchange was established in:
London
New York
Amsterdam
Tokyo
Which company has the most valuable brand logo globally (often ranked top)?
Coca-Cola
Apple
Microsoft
Samsung
The term “marketing mix” refers to:
Product, Price, Place, Promotion
Sales, Profit, Demand, Supply
Advertising, Branding, Cost, Tax
Production, Finance, HR, Marketing
Which company introduced the first commercial smartphone?
Apple
Nokia
IBM
Samsung
“Blue Chip Companies” are those which:
Are new startups
Have high risk
Are financially stable and reputed
Operate only internationally
Which of the following is an intangible asset?
Machinery
Building
Trademark
Inventory
The headquarters of the World Trade Organization (WTO) is located in:
New York
Paris
Geneva
London
Which business form has unlimited liability?
Company
Partnership
Sole Proprietorship
LLP
He is Shaji K V. He is the Chairman of which company
NABARD
RBI
KSRTC
Reliance communications
Which pair is shown in the image?
Satya Nadella & Sundar Pichai
Jeff Bezos & Tim Cook
Mary Barra & Jane Fraser
Bernard Arnault & Andy Jassy
Which brand uses the tagline “Taste the Thunder”?
Thums Up
Coca-Cola
Pepsi
Sprite
The logo showing a mermaid (siren) inside a circular green seal belongs to:
Costa Coffee
Starbucks
Barista
Nescafé
What is a ledger in accounting?
A book containing all accounts used by a company
A book recording only cash transactions
A book used for preparing final accounts
A book recording daily transactions
Tata Consultancy Services (TCS) primarily operates in which industry?
Automobile manufacturing
Information Technology services
Steel production
Consumer electronics
WHO IS PICTURE ?
ELON MUSK & TEAM
POPULAR TECH CEO LIKE ELON MUSK , PICHAI , COOK
MOVIE STARS
ATHLETES
WHO IS ON RIGHT ?
SUNDAR PICHRI
ANDY JASSY
TIM COOK
MARK ZUCKERBERG
The famous “Golden Arches” in the McDonald’s logo are which color?
White
Red
Yellow
Black
Hans Dieter Pötsch is the Chairman of which company?
BMW Group
Mercedes-Benz Group
Volkswagen AG
Audi AG
What does the hidden arrow in the FedEx logo represent?
Growth and expansion
Global coverage
Speed and precision
Strength and stability
Which brand’s logo was inspired by the Greek goddess of victory?
Adidas
Puma
Nike
Reebok
Which company’s logo features a panda?
Xiaomi
WWF
TikTok
WWF
The colors in the BMW logo are derived from which source?
The company founder’s choice
Racing flag colors
The Bavarian (German) flag
The airline industry
What hidden design element can be seen in the LG logo?
A human eye
A clock
A smiling human face
A globe
The circular shape in the Pepsi logo is often interpreted as representing:
Earth and global presence
Yin and Yang balance
Bottle cap design
All of the above
