Worksheets"The Power of Advertising" by Shelby Ostergaard
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
1. An advertisement can take on all of the following forms EXCEPT...
a)
A billboard
b)
A TV commerical
c)
A newspaper article
2.
2. Which of the following describes how an advertisement is produced?
a)
An advertising company consults with the public before creating and distributing an ad.
b)
An advertisement company creates an ad and then makes sure it is exposed to the maximum number of viewers.
c)
An advertisement company collects information on the product and then provides the public with facts.
d)
An advertisement company checks the value of a product before creating an ad to support it.
3.
3. People who claim advertisements don't affect them...
a)
are considered strong-minded
b)
are not being honest
c)
don't realize they are being influenced
d)
don't use technology very often
4.
4. How do advertisements influence viewers to buy a product?
a)
They advertise products that are useful to viewers.
b)
They evoke positive emotions with pleasing images.
c)
They use models viewers can relate to.
d)
They repeat the brand name and slogan.
5.
5. PART A: Which of the following identifies the central idea of the text?
a)
While many people consider advertisements to be annoying, they provide the public with necessary information and services.
b)
Advertisement are capable of manipulating people more than they realize, as ads convince consumers that certain products lead to specific emotions and experiences.
c)
With the development of technology, advertisements have become more informative and able to cater to specific viewers.
d)
Advertisements tend to focus their message on youth, as they are most likely to spend money on trendy products.
6.
6. PART B: Which detail from the text best supports the answer to Part A?
a)
“That industry includes the companies that place advertisements, the agencies that create them, and the media that runs them.” (Paragraph 2)
b)
“Without advertising, we likely would not have television shows, magazines, newspapers, or internet content that we could watch or read without paying a subscription fee.” (Paragraph 4)
c)
“The ads were also incredibly localized. Philadelphia newspapers ran ads in the back of the paper, informing consumers about Philadelphia stores and products.” (Paragraph 5)
d)
“Through the power of advertising, a scented candle becomes synonymous with the feeling of warmth, coziness, and being at home.” (Paragraph 8)
7.
7. PART A: What is the author’s main purpose in paragraph 11?
a)
to show how advertisements can be dangerous by creating unattainable images that consumers wish to embody
b)
to provide readers with suggestions about how to avoid the negative influence of advertisements
c)
to suggest that the advertising industry needs to change the message it directs at consumers
d)
to prove to consumers that advertisements never use real images or information about their products
8.
8. PART B: Which section from paragraph 11 best supports the answer to Part A?
a)
“A makeup company, like Maybelline, wants people to associate its product with feeling happy, healthy, skinny, and naturally beautiful.”
b)
“The company comes up with a slogan — Maybe she’s born with it. Maybe it’s Maybelline. And they hire a slim model to wear the product in the advertisement.”
c)
“And so people buy the product to look like the model... even though the model looks that way because of Photoshop, not mascara.”
d)
“Advertisements work to sell things through association and brand recognition, not by conveying truth.”
9.
9. True or False? Advertisements are inescapable.
a)
True
b)
False
10.
10. These days, advertising is ____________.
a)
non-existant
b)
constant
c)
ignored
100 %
