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WorksheetsMarket Research Quiz
Total questions: 15
Worksheet time: 8mins
What is the term for gathering first-hand information directly from the marketplace?
Desk Research
Field Research
Secondary Research
Market Analysis
Which of the following is an example of desk research?
Conducting an online survey using Google Forms
Holding a focus group with teenagers about a new product
Reading a newspaper article about shopping trends
Interviewing customers outside a shop
What is the main purpose of market research?
To reduce the cost of production
To make random business decisions
To collect and analyse information about the target market
To guess what might be popular without checking
Which of the following is NOT a benefit of market research?
Reducing the risk of failure
Identifying customer needs and wants
Making random business decisions
Understanding competition
What is another name for desk research?
Primary Research
Secondary Research
Field Research
Market Analysis
Which of the following is an example of field research?
Reading a report from the CSO
Searching Google for information on competitors
Interviewing customers outside a shop
Studying a textbook for information on market trends
What is the term for the group of people a business wants to sell its product to?
Market Analysis
Focus Group
Customer Base
Target Market
Which of the following is a type of field research?
Checking a company’s website for prices
Studying last year’s sales figures
Conducting surveys
Reading a newspaper article
What is the purpose of a focus group?
To analyse sales figures
To observe customer behavior
To discuss a particular product or service
To collect secondary data
Which of the following is an example of observation in market research?
Watching how customers behave in a shop
Sending questionnaires to students
Conducting an online survey
Reading a report from the CSO
What type of question allows respondents to provide detailed answers?
Closed-ended questions
Open-ended questions
Multiple-choice questions
Yes/No questions
Which of the following is a reason businesses use market research?
To reduce production costs
To identify gaps in the market
To guess what might be popular without checking
To make random business decisions
What is sampling in the context of surveys?
Selecting a small number of people to represent all consumers
Asking all consumers questions
Collecting secondary data
Observing customer behavior
Which of the following is an example of desk research?
Interviewing customers
Holding a focus group
Reading a report from the CSO
Conducting a taste test
What is the term for finding opportunities where customer needs are not being met?
Target Market Research
Customer Observation
Identifying gaps in the market
Market Analysis
