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WorksheetsR094 Visual identity vs Visualisation
Total questions: 14
Worksheet time: 7mins
What is the main purpose of a visualisation diagram?
To show the final branding used by a company
To explain how a brand makes money
To plan the layout before creating the final design
To replace the final digital design
Which statement is correct?
A visual identity and a visualisation diagram are the same thing
A visualisation diagram is the final design used by the client
A visual identity includes things like logos, colours and fonts
A visual identity is only a rough sketch
Which option best describes a visual identity?
A rough drawing exploring ideas
A labelled plan of where content will go
A finished set of branding elements for a company
A sketch drawn in pencil
Which of the following would normally be part of a visual identity? (Select all that apply)
Logo
Colour palette
Font choices
Annotated page layout
Brand style
What is the main purpose of a visualisation diagram?
To test lots of creative ideas quickly
To plan and communicate the layout of a final design
To replace the final digital design
To show branding rules
Which description best matches a visualisation diagram?
A finished, polished design
A sketch showing multiple creative ideas
A labelled layout showing where elements will be placed
A mood board of colours and images
What is the main purpose of concept sketches?
To show exact sizes and measurements
To explore and develop different ideas
To show the final approved design
To explain printing requirements
Which statement about concept sketches is correct?
They must be neat and final
They usually explore more than one idea
They are the same as visualisation diagrams
They include exact pixel sizes
Which task would a student most likely use a concept sketch for?
Showing the client the final leaflet design
Experimenting with different character styles
Labelling where text and images will go
Exporting artwork for print
A student creates a labelled sketch showing where the logo, images and text will go on a leaflet.
What is this called?
Visual identity
Concept sketch
Final design
Visualisation diagram
Which order makes the most sense in a design process?
Visual identity → concept sketches → visualisation diagram
Concept sketches → visualisation diagram → final digital design
Visualisation diagram → concept sketches → visual identity
Final design → concept sketches → visualisation diagram
Which statement is true?
A visual identity is a planning sketch
A visualisation diagram explores many ideas
Concept sketches help generate ideas
Concept sketches must be digital
Which pair is correctly matched?
Visual identity – rough idea sketches
Concept sketches – branding rules
Visualisation diagram – final artwork
Visualisation diagram – labelled layout plan
Why is it important not to confuse a visualisation diagram with a visual identity in R094?
They are marked in different units
They serve completely different purposes
OCR only accepts digital work
Concept sketches are optional
