This means the writing is based on facts that can be verified, not speculation or opinions.

This means the writing uses the exact right words to convey a clear and specific meaning.

This means the writing presents all sides of an issue in a just and impartial way.

This means the writing gives equal weight to different perspectives on an issue, avoiding bias.

This means the writing uses as few words as possible to get straight to the point, without unnecessary details.

This means the writing is easy to understand, avoiding complex words and sentence structures.