WorksheetsSports and Entertainment Marketing Quiz
Total questions: 22
Worksheet time: 11mins
The step where the transaction is finalized is
Follow-up
Determine needs
Handle objections
Close the sale
Customer service focuses on
Maximizing revenue only
Advertising products
Managing inventory
Meeting and exceeding customer expectations
Customer complaints should be viewed as an
Interruption
Failure
Risk
Opportunity
The first step of service recovery is to
Fix the problem
Apologize
Follow up
Listen to the customer
Checking back to ensure the fan is satisfied is called
Resolution
Documentation
Escalation
Follow-up
Market research is the process of
Selling tickets
Promoting events
Setting prices
Collecting information about customers
Surveys and focus groups are examples of
Secondary research
Market segmentation
Direct marketing
Primary research
Businesses use market research to reduce
Revenue
Promotion
Competition
Risk
Selling branded items like jerseys and hats is known as
Broadcasting
Sponsorship
Ticketing
Merchandising
A company paying to display its logo at a stadium is engaging in
Advertising
Public relations
Personal selling
Sponsorship
Money spent to operate a sports or entertainment event is called
Revenue
Profit
Utility
Expenses
The concept of supply and demand helps explain how
Teams are formed
Fans are marketed to
Events are scheduled
Prices are set
Which type of selling happens at concession stands and merchandise booths?
Inside sales
Outside sales
Digital selling
On-site selling
Recommending parking passes or food vouchers with tickets is an example of
Market research
Advertising
Sales promotion
Suggestion selling
Customer loyalty is best described as
Trying a brand once
Switching brands often
Responding to giveaways
Repeated support of a team or brand
Which marketing function focuses on collecting and analyzing customer data?
Financing
Promotion
Selling
Marketing Information Management
A business owner who starts and manages an event while taking financial risk is an
Investor
Manager
Sponsor
Entrepreneur
A team adjusts promotions after reviewing fan survey results. This demonstrates
Customer loyalty
Personal selling
Risk management
Market strategy
A promotion day with giveaways and theme nights is mainly designed to increase
Expenses
Risk
Utility
Game attendance
A seating chart helps fans choose tickets by improving
Form utility
Time utility
Possession utility
Place utility
A team redesigns its logo to refresh its image with fans. This is an example of
Promotion
Market research
Target marketing
Branding
The main goal of sports and entertainment marketing is to balance fan satisfaction with
Creativity
Popularity
Media attention
Profitability
