Select the best answer. This company’s coolers, cups, bottles, and towels have been on the sidelines of NFL games since 1983.

Select the best answer. This company designs and provides all NFL uniforms and pays millions for an exclusive license to sell NFL branded apparel.

Select the best answer. Which of the following is a TRUE statement about product placement?

Select the best answer. Most product placement (80%) occurs in:

Select the best answer. The other 20% of product placement occurs in:

Select the best answer. This product appeared in 1993’s Jurassic Park. Steven Spielberg received 6 of these modified vehicles. Sales of this SUV increased dramatically after the movie.

Select the best answer. The 2018 Marvel movie Ant Man and the Wasp had a very significant product placement for:

Select the best answer. Which of the following is a TRUE statement about product placement?

Select the best answer. The 1996 movie Space Jam featured products from:

Select the best answer. This automotive company has a multi-picture deal in place with Marvel for all future movies featuring The Avengers:

Select the best answer. This is a term sometimes used to describe product placement:

Select the best answer. This is another term that is also used to describe product placement:

Select the best answer. Why have TV networks, movie producers, and advertisers decided to destroy the wall that once separated entertainment from advertising?

Select the best answer. Which of the following technological innovations has increased the need for product placement?

Select the best answer. The first modern example of product placement occurred in 1982 with this movie:

Select the best answer. The 1993 “Junior Mints” episode of this long-running television comedy proved that products could be placed in programs WITHOUT negative consequences.

Select the best answer. This category of product placement occurs when the logo of an object or a brand name is visible but the athletes or actors don’t draw attention to the brand or product.

Select the best answer. This category of product placement occurs when the product or brand is mentioned by name by athletes or actors.

Select the best answer. This category of product placement occurs when the product becomes an integral part of the program or athletic event.

Select the best answer. The Microsoft search engine Bing had a very prominent placement on the TV program Hawaii Five-0 in which the characters “Binged” the answer to a question. This is an example of:

Select the best answer. This term is used to describe the integration of advertising and entertainment.

Select the best answer. Dodge vehicles played an important and essential role in the Fate of the Furious movie. With this type of movie, the cars are part of the action. This is an example of:

Select the best answer. This type of product placement involves creating products in real life to match those seen in a fictional setting.

Select the best answer. Universal Studios theme park in Orlando engineered and created a Harry Potter themed division. This Harry Potter inspired restaurant sells butter beer:

Select the best answer. The 2016 movie Jurassic World had numerous PAID product placements. Which of the following brands appeared in this movie?

Select the best answer. This is a partnership between businesses to create a product that combines both brands. Coca Cola partnered with the Olympic Games using this marketing strategy.

Select the best answer. The Bubba Gump Shrimp Company restaurant was created after the tremendous success of the movie Forrest Gump. This type of product placement is referred to as:

Select the best answer. The movie Space Jam was made with the objective of selling merchandise promoted by the movie. Who was primary target market for this movie and the merchandise?

Select the best answer. Which of the following companies would be considered a brand partner of the popular television show American Idol?

Select the best answer. This American fast-food company has a brand partnership arrangement with the movie Jurassic World. One their signature menu items is named for the movie.

Select the best answer. These can be created from a popular entertainment or sports brand. The sale of these products creates an additional source of revenue for movie producers and sports team owners.

Select the best answer. This product appeared in the movie E.T.

Select the best answer. This company paid to have a “beetle cage” used as a shark cage during a season of Discovery’s Shark Week.

Select the best answer. The TV program America’s Got Talent has a product placement deal with

Select the best answer. The potential for ancillary products (aka merchandise or merch) is often the most important factor when studio executives consider funding for a new movie.

Select True or False: Studio executives view movies as sources of revenue and movies with multiple ways of generating revenue will be preferred.

Select True or False: Advertisers want to integrate the product into the athletic event or entertainment portion of the program seamlessly so that the product becomes part of the program.

Select True or False: Sales of Reese's Pieces increased by only $$5\%$$ after appearing in the movie E.T.

Select True or False: The artist value of a movie is the most important consideration to movie producers today.

Select True or False: Virtually all viewers with a DVR will skip traditional television commercials.

Select True or False: Gatorade has developed an emotional connection with professional sports that allows the company to better reach its target market.

Select True or False: Advertisers hope to gain exposure with product placement by having their products blend into the story so it doesn’t look like a commercial.

Select True or False: Brand casting allows networks to successfully turn soft drinks and other products into co-stars.