WorksheetsMARKETING & SELLING : CHAPTER 13 (by aunikha)
Total questions: 40
Worksheet time: 20mins
Retailing refers to:
Selling products to resellers
Selling products for business use
Selling products or services directly to final consumers for personal use
Wholesaling activities
Retailers are businesses whose sales come primarily from:
Manufacturing
Wholesaling
Retailing activities
Exporting
Shopper marketing focuses on:
Advertising awareness
Product development
Turning shoppers into buyers at the point of sale
Supply chain efficiency
Omni-channel retailing aims to:
Replace physical stores
Focus only on online sales
Integrate in-store, online, and mobile channels seamlessly
Reduce retailer costs
Which of the following is a major type of retailer based on amount of service?
Department store
Self-service retailer
Discount store
Corporate chain
Convenience stores are best described as:
Offering deep assortments
Providing limited product lines with high convenience
Selling luxury goods
Full-service retailers
Which retailer type carries a wide variety of product lines?
Specialty store
Convenience store
Department store
Factory outlet
Off-price retailers typically sell:
Premium goods at high prices
Brand-name goods at lower-than-regular prices
Only private labels
Services only
Corporate chains are retailers that:
Operate independently
Are commonly owned and centrally controlled
Operate only online
Focus on franchising
Warehouse clubs like Costco are characterized by:
High markups
Limited assortments and deep discounts
Full service
Personalized pricing
Voluntary chains are:
Retailer-owned cooperatives
Wholesaler-sponsored groups of independent retailers
Franchise systems
Corporate chains
Retailer cooperatives differ from voluntary chains because they are:
Wholesaler-owned
Retailer-owned and jointly operated
Government regulated
Online only
Franchising involves:
Corporate ownership
A contractual relationship between franchisor and franchisee
Horizontal integration
Direct retailing
Which of the following is an example of nonstore retailing?
Supermarket
Department store
Direct-mail marketing
Warehouse club
The key challenge driving omni-channel retailing is:
Rising prices
Cross-channel shopping behavior of digital consumers
Government regulation
Supplier power
Retailers use omni-channel strategies mainly to:
Reduce store sizes
Create a seamless customer experience across channels
Eliminate physical stores
Cut inventory costs
Retailer segmentation and targeting decisions help retailers to:
Set prices only
Define their target market clearly
Reduce promotion
Avoid competition
Product assortment refers to:
Store size
Breadth and depth of products offered
Pricing strategy
Promotion intensity
Store atmosphere is important because it:
Lowers costs
Influences customer experience and buying behavior
Replaces promotion
Reduces competition
Retail pricing decisions must align with:
Supplier demands
Target market and positioning
Government pricing
Competitor profits
Everyday low pricing (EDLP) involves:
Frequent sales
Constant low prices with few promotions
Premium pricing
Skimming pricing
High-low pricing is characterized by:
Stable low prices
High regular prices with frequent promotions
No discounts
Dynamic pricing
Retail promotion tools include all EXCEPT:
Advertising
Sales promotion
Public relations
Product manufacturing
Central business districts are typically located:
Outside cities
In city centers
Near factories
In suburbs only
Shopping centers are:
Independent retailers
Planned groups of retail businesses managed as a unit
Temporary markets
Online platforms
One major trend in retailing is:
Reduced competition
Retail convergence
Fewer retail formats
Slower innovation
Retail convergence refers to:
Expansion into new countries
Blurring of distinctions between retail formats
Elimination of intermediaries
Increased specialization
Megaretailers gain advantage mainly through:
Higher prices
Buying power and advanced information systems
Limited assortments
Reduced technology use
Retail technology helps retailers primarily by:
Eliminating employees
Improving inventory control and customer connection
Increasing complexity
Reducing product variety
Green retailing focuses on:
Lower prices
Environmentally sustainable practices
Faster delivery
Global expansion
Global expansion of retailers is challenging mainly because:
Technology limitations
Differences in local market needs
Excess demand
Low competition
Wholesaling involves:
Selling to final consumers
Selling goods to those buying for resale or business use
Retail promotion
Consumer services
Which is NOT a wholesaling function?
Bulk breaking
Warehousing
Risk bearing
Brand positioning
Bulk breaking refers to:
Selling damaged goods
Breaking large quantities into smaller lots
Reducing inventory
Packaging products
Merchant wholesalers differ from brokers because they:
Do not take title
Take title to goods
Do not provide services
Represent buyers only
Brokers and agents:
Take ownership of goods
Do not take title and earn commissions
Provide full services
Operate retail stores
Manufacturers’ branches are:
Independent wholesalers
Wholesaling operations owned by manufacturers
Retail franchises
Cooperative retailers
Wholesalers segment markets based on:
Consumer lifestyles
Customer size, type, and service needs
Cultural values
Demographics
One major trend in wholesaling is:
Reduced efficiency
Greater demand for value-adding services
Elimination of technology
Declining importance
The overall purpose of retailing and wholesaling is to:
Reduce competition
Increase profits only
Create and deliver customer value efficiently
Control price
