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IGCSE T&T - Keywords MCQ 1

Total questions: 15

Worksheet time: 5mins

Name
Class
Date
1.

What term describes 'how people can reach or enter a place, such as getting to an airport or entering its facilities'?

a)

Accessibility

b)

Transfer

c)

Access

d)

Infrastructure

2.

The 'continued choice to buy from the same provider' is a key indicator of what?

a)

Market Share

b)

Competitive Advantage

c)

Brand Loyalty

d)

Customer Base

3.

A unique attribute that makes an organization more attractive than its rivals is known as a what?

a)

Marketing Strategy

b)

Competitive Advantage

c)

Market Leader Status

d)

Unique Selling Point (USP)

4.

Which of the following best defines 'Abilities enabling staff to deliver quality help'?

a)

Interpersonal Skills

b)

Personal Presentation

c)

Product Knowledge

d)

Customer Service Skills

5.

Which term refers to 'Environmentally sustainable, nature-focused properties'?

a)

Eco-Resorts

b)

Green Destinations

c)

Nature Reserves

d)

Sustainable Infrastructural Development

6.

A qualitative research method involving 'small discussions where customers share opinions' is known as what?

a)

Surveys

b)

Interviews

c)

Focus Groups

d)

Questionnaires

7.

An 'Establishment offering paid stays, meals, and services' is a standard definition for which type of accommodation?

a)

Hostel

b)

Guest House

c)

Serviced Apartment

d)

Hotel

8.

A transport mode that 'relies on another linked mode’s operations' (e.g., an airport train tied to flight schedules) is described as what?

a)

Integrated Transport

b)

Urban Transit

c)

Interdependent Transport

d)

Express Link

9.

The 'Investigation of target audience characteristics and needs' is the core purpose of which business activity?

a)

Market Segmentation

b)

Market Research

c)

SWOT Analysis

d)

Direct Marketing

10.

What is the correct term for a 'Government agency promoting a country’s tourism'?

a)

Destination Management Company (DMC)

b)

Regional Tourism Organisation (RTO)

c)

National Tourism Organisation (NTO)

d)

Non-Government Organisation (NGO)

11.

'How staff appear, speak, and behave' is a crucial part of which concept in hospitality?

a)

Body Language

b)

Customer Service Standards

c)

Personal Presentation

d)

Service Ethos

12.

Dividing a target audience 'by lifestyle, values, and attitudes' rather than by age or income is an example of which type of market segmentation?

a)

Demographic Segmentation

b)

Geographic Segmentation

c)

Behavioral Segmentation

d)

Psychographic Market Segmentation

13.

What is the correct term for an 'Overland journey to view wildlife in its natural habitat'?

a)

Game Drive

b)

Ecotourism

c)

Safari

d)

Adventure Tourism

14.

'Particular food needs like gluten-free or vegetarian' are commonly referred to as what?

a)

Meal Plans

b)

À La Carte Options

c)

Special Dietary Requirements

d)

Buffet Arrangements

15.

A 'Person who shows visitors around places of interest' and brings stories to life is best described as a what?

a)

Tour Operator

b)

Destination Manager

c)

Concierge

d)

Tour Guide