WorksheetsTravel and Tourism
Total questions: 11
Worksheet time: 6mins
Which of the following is an example of secondary market research?
Using government tourism statistics
Running focus groups
Conducting interviews
Carrying out product trials
What is one benefit of using focus groups for market research?
They guarantee unbiased responses
They provide in-depth qualitative insights
They reach a global audience instantly
They are the cheapest method
Which pricing strategy adjusts fares based on demand and seat availability?
Competitive pricing
Price bundling
Variable pricing
Penetration pricing
Why might a tourism organisation use promotional campaigns?
To discourage repeat customers
To increase awareness and attract visitors
To limit customer engagement
To reduce brand visibility
How does winning awards benefit a destination?
It gives competitive advantage
It enhances customer expectations
It enhances reputation and attracts customers
All of the mentioned
Which factor should be considered when choosing a location for a Tourist Information Center(TIC)?
High isolation
Distance from tourist areas
Availability of suitable premises
Lack of transport links
Name the 4 Stages of Product Life Cycle
1. Research and Development
2. Growth
3. Maturity
4. Decline
1. Rejuvenate
2. Growth
3. Maturity
4. Decline
1. Introduction
2. Growth
3. Maturity
4. Decline
1. Product development
2. Growth
3. Maturity
4. Decline
State a Market Analysis tool
SWOT
PESTLE
UNWTO
All of the above
Marketing Leads to
Less competitive Advantage
More ad hoc customers
New Products
Positive Image and Reputation
Which one is not an example of a promotional Material
Video Clips
Flyer
Brochures
Annual Report
Select the factors that affect Marketing
Timing
Cost
Brand Image
All of the above
