Survey Research Overview

Front

Definition of Survey Research

Back

Quantitative research to describe attitudes, opinions, behaviors.

Front

Purpose of Surveys

Back

Gather data on trends, evaluate programs, assess community needs.

Front

Types of Survey Designs

Back

Cross-sectional and longitudinal.

Front

Cross-sectional Surveys

Back

Data collected at one point in time.

Front

Longitudinal Surveys

Back

Data collected over time.

Front

Key Characteristics of Survey Research

Back

Sampling, data collection, instrument design, response rate.

Front

Sampling from a Population

Back

Select sample to generalize results.

Front

Data Collection Methods

Back

Questionnaires and interviews.

Front

Mailed Questionnaires

Back

Economical, anonymous, potential low response.

Front

Web-based Questionnaires

Back

Quick data collection, but may have low response rates.