Qualitative Data Collection Procedures

Front

Qualitative Research

Back

Explores phenomena in-depth

Front

Data Collection

Back

Gathering information

Front

Interviews

Back

Direct conversations

Front

Focus Groups

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Group discussions

Front

Observations

Back

Watching behaviors

Front

Field Notes

Back

Detailed descriptions

Front

Case Studies

Back

In-depth analysis

Front

Ethnography

Back

Cultural immersion

Front

Narrative Research

Back

Storytelling approach

Front

Phenomenology

Back

Lived experiences