Parts of a Print Advertisement-English

Front

Objectives of advertisements

Back

Attract attention, arouse interest, create desire, stimulate action

Front

Parts of print advertisements

Back

Elements

Front

Text set in large type at the top of a print ad

Back

Headline

Front

Element to attract attention and encourage reading

Back

Headline

Front

Photograph, drawing, or graphic in an ad

Back

Illustration

Front

Importance of illustration in ads

Back

Creates an emotional connection, conveys message quickly

Front

Text of a print advertisement

Back

Body Copy

Front

Element to sustain attention and invite action

Back

Body Copy

Front

Name of the product or advertiser

Back

Identification/ Signature/ Logo

Front

Logotype or signature

Back

Name or symbol used by the advertiser