
Marketing Concepts and Terminology
Flashcard
•
Business
•
7th Grade
•
Practice Problem
•
Hard
Little Learning Monsters
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30 questions
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1.
FLASHCARD QUESTION
Front
Awareness stage
Back
The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service.
2.
FLASHCARD QUESTION
Front
Consideration stage
Back
The second stage of the marketing funnel, when a potential customer's interest builds for a product or service.
3.
FLASHCARD QUESTION
Front
Conversion
Back
The completion of an activity that contributes to the success of a business.
4.
FLASHCARD QUESTION
Front
Conversion rate
Back
The percentage of users or website visitors who completed a desired action, such as clicking on a link in an email or purchasing a product.
5.
FLASHCARD QUESTION
Front
Conversion stage
Back
The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown.
6.
FLASHCARD QUESTION
Front
Customer journey
Back
The path customers take from learning about a product, to getting questions answered, to making a purchase.
7.
FLASHCARD QUESTION
Front
Customer journey map
Back
A visualization of the touchpoints a typical customer encounters along their purchase journey.
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