the power of construal

Front

why is it important to understand people's perceptions?

Back

how we behave in each situation is not determined by the objective conditions of a situation but rather how we construe (perceive) it

Front

what is pluralistic ignorance?

Back

when you think you're the only person who feels, thinks, or behaves a certain way, but many people are like you, but you're perception is wrong and could be a problem

Front

are we biased or unbiased perceivers?

Back

biased

Front

what is the self-esteem motive?

Back

when people often distort the world in order to feel good about themselves

Front

what is the accuracy motive?

Back

we try to gain accurate understanding of the world so we can make effective judgements and decisions, but we typically act based on incompletely and inaccurately interpreted information