2.2 keywords

Front

Marketing mix

Back

The four ‘P’s of marketing, which are product, price, promotion and place.

Front

Aesthetics

Back

The visual attractiveness of something.

Front

Viable

Back

Capable of working or succeeding.

Front

Product portfolio

Back

The range of goods and services offered by any one business.

Front

Economies of scale

Back

A situation where average costs (of production, distribution and sales, for example) falls as business increases the amount of product that it produces, distributes and sells.

Front

Maximise

Back

Increase to the greatest possible amount or make the most of something.

Front

Unique Selling Point (USP)

Back

Something that makes a product stand out from its competitors.

Front

Mass market

Back

A large market where customers have similar needs and characteristics.

Front

Generic

Back

A characteristic relating to an entire group, not specific.

Front

Niche market

Back

A small market where customers have very specific needs or characteristics.