Marketing: Promotion I Review

Marketing: Promotion I Review

Assessment

Flashcard

Business

10th Grade

Hard

Created by

Wayground Content

FREE Resource

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19 questions

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1.

FLASHCARD QUESTION

Front

Promotion is persuasive communication.

Back

True

2.

FLASHCARD QUESTION

Front

This image is an example of

Back

Institutional Promotion

3.

FLASHCARD QUESTION

Front

This image is an example of

Back

product promotion

4.

FLASHCARD QUESTION

Front

Which of the following is NOT part of the promotional mix? Direct Marketing, Public Relations, Sales Promotions, Personal Selling, Segmented Pricing

Back

Segmented Pricing

5.

FLASHCARD QUESTION

Front

Involves sales representatives establishing and maintaining direct contact with prospects and customers.

Back

Personal Selling

6.

FLASHCARD QUESTION

Front

A paid form of one-way communication directed at a customer or prospect.

Back

Direct Marketing

7.

FLASHCARD QUESTION

Front

A form of advertising directed to specific customers or prospects that includes direct mail and email.

Back

direct marketing

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