SWOT Vocabulary Review

Front

A tool for decision making in businesses, stands for strengths, weaknesses, opportunities, and threats.

Back

SWOT Analysis

Front

Design for a company to reach long-term goals through planning, organizing, execution, and controlling activities.

Back

Strategy

Front

Includes all goals, strategies, and actions foreseen to ensure survival and growth of an organization.

Back

Business Planning

Front

Process of determining long-term goals and identifying efficient approaches to reach them.

Back

Strategic Planning

Front

Applying and comparing an organization’s analysis to that of its competitors.

Back

Competitor Evaluation

Front

Process of attracting potential customers to an organization’s products and services.

Back

Marketing

Front

Strategy and organization of creating and evaluating a marketing plan to introduce a new product.

Back

Product Development

Front

Condition where a company operates more efficiently or at a higher quality than competitors.

Back

Competitive Advantage

Front

Route a product or service takes from producer to consumer.

Back

Distribution Channel

Front

Knowledge, ability, or expertise in a specific subject area.

Back

Core Competency