Marketing Concepts and Definitions

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Forces of attraction that pull businesses to enter foreign markets, commonly seen as positive or opportunistic drivers for internationalization.

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Pull Factors

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It is the process of promoting and selling products or services to a global customer base, involving offerings that meet the varied needs, preferences, and language differences of target audiences around the world.

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International Marketing

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Factors regarded as negative because a firm may find that it has saturated its domestic market and is therefore driven to enter a new market.

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Push Factors

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Define marketing as a total system of business activities designed to plan, price, promote, and distribute want-satisfying products to target markets in order to achieve organizational objectives.

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According to William J. Stanton.

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A concept that holds that customers will favor products that are available and highly affordable.

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production concept

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The process of dividing a market of potential customers into groups, or segments, based on different characteristics.

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Market Segmentation

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To establish the image or identity of a brand or product so that consumers perceive it in a certain way.

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Market Positioning

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Consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want.

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Market

Front

Anything that can be offered to a market to satisfy the desires or needs of a customer.

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Product

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The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

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Customer Relationship Management (CRM)