Front

Convincing someone to do or believe something

Back

Argument

Front

Author's opinion on a topic

Back

Claim

Front

Researched facts, quotes, and statistics that support a claim.

Back

Evidence

Front

Formal statement containing the claim

Back

Thesis

Front

Opposing opinion to original claim

Back

Counter Claim

Front

Persuasive technique to convince readers of a claim.

Back

Appeal

Front

Author's perspective on an issue with multiple sides

Back

Point of View

Front

Appeal targeting emotions

Back

Pathos

Front

Appeal targeting reader's character and morals

Back

Ethos

Front

Appeal targeting logic (knowledge)

Back

Logos