Cause and Effect LAP Test

Front

Example of a final consumer: buying a chair for an apartment.

Back

a chair for his/her apartment.

Front

Buying decision starts with a need.

Back

Need.

Front

Higher order need:

Back

Social belonging

Front

Factors affecting consumer buying behavior:

Back

Cultural influences

Front

Martin, an American who identifies as Hispanic, belongs to an American

Back

subculture.

Front

Cultural value a U.S. citizen identifies with most:

Back

Being efficient

Front

Your personal circle of friends is a

Back

membership group.

Front

NBA player endorses Gatorade; you buy it. Example of:

Back

opinion leader.

Front

A person’s interests and activities influence buying behavior. This is referred to as:

Back

lifestyle.

Front

Your personal view of the world is your

Back

perception.