I2M - Marketing Vocab 11-20

Front

Product given free to persuade consumers to try something new

Back

Sample

Front

Group targeted by advertising (all market segments)

Back

Target Audience

Front

A name, term, symbol, or design that signifies the goods or services of one seller, distinguishing them from others.

Back

Brand

Front

An unincorporated business owned by two or more people

Back

Partnership

Front

Business's best skill

Back

Core Competency

Front

A brand owned by the product's producer

Back

Manufacturer's Brand

Front

Expenses that increase with goods sold

Back

Variable Expenses

Front

Sales promotion where participants enter their name to win prizes.

Back

Sweepstakes

Front

The market in its entirety

Back

Mass Market