E OBJ 3.03 Vocab

Front

Consumer market

Back

A customer or potential customer who purchases goods or services to satisfy personal desires.

Front

Behavioral segmentation

Back

Division of a market based on customers' response to a product.

Front

Demographic segmentation

Back

Division of a market based on physical and social characteristics.

Front

Geographic segmentation

Back

Division of a market based on customer location.

Front

Lifestyle

Back

The way people lead their daily lives; shaped by income, interests, and activities.

Front

Market

Back

A customer or potential customer with an unfulfilled desire, financially able and willing to satisfy it.

Front

Market segment

Back

One of the groups into which the total market is divided.

Front

Market segmentation

Back

The division of a total market into smaller, more specific groups.

Front

Psychographic segmentation

Back

Division of a market based on customers’ lifestyles and personalities.

Front

Segment marketing

Back

Classification of customers into similar groups to appeal to one or more segments.