Front

The art of effective or persuasive speaking or writing, using language and rhetorical techniques.

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rhetoric

Front

Main argument in persuasive text

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central claim

Front

Facts, stats, examples, quotes, or observations in a text that support an author's central claim.

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evidence

Front

Analysis explaining how evidence supports the central claim/sub-claims

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reasoning

Front

Who delivers a speech?

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speaker

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Group targeted by an author/speaker

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audience

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Issue or situation prompting speech or writing

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occasion

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Reason an author writes a text

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author's purpose

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Author's choice of words in writing or speech

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diction

Front

Literal meaning of a word; dictionary definition.

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denotation