Chapter 34 - Vocab

Front

Effort to identify, place, and sell products in the market.

Back

postioning

Front

Decisions on packaging, labeling, warranties, branding, and product mix.

Back

product planning

Front

Examples: Ford car models, Kellogg's cereals, Pillsbury cake mixes.

Back

Product Line

Front

Number of product items in each product line.

Back

product depth

Front

Quick way to add new products to a company's line.

Back

product modification

Front

Stages of a product: introduction, growth, maturity, decline.

Back

life cycle

Front

Number of different product lines a business sells.

Back

product width

Front

Computer generated diagrams showing product display in stores.

Back

planogram

Front

Model, type, or size of a product in a line.

Back

product item

Front

Includes all items a company makes or sells.

Back

product mix