Science of Branding Vocab

Front

Nancy’s father is 6’5” and a top school basketball player. Nancy, at 6’0”, is also becoming an incredible player.

Back

Endowed

Front

Visit St. Louis to see the Gateway Arch and ride the car for stunning Midwest views.

Back

Iconic

Front

Explorers transported plants across seas, making it hard to identify native vs. foreign plants in North America.

Back

Differentiate

Front

Bluetooth keyboards are common, but GI Electronics revolutionized them with a wallet-sized foldable keyboard.

Back

Innovative

Front

Cost to raise a child from birth to 18: over $220,000.

Back

Statistic

Front

Team's extra practice aimed to outlast opponents in games.

Back

Strategy

Front

Eva questions if heroes and villains are the most important, seeing sidekicks like Samwise Gamgee from The Lord of the Rings as the hidden forces that give a story heart.

Back

Archetypes

Front

Beth's old photos stirred emotions and memories, making her feel the beach sand and hear leaves crunching.

Back

Evoke

Front

Seth, the new chef, learned from his idol, José Andrés, that success in cooking comes from careful skill, not speed.

Back

Technique

Front

Actors played enemy soldiers, representing a dark history without sharing their beliefs.

Back

Portray