Intro to Business & Marketing - Quarter 2 Vocab

Front

Group of consumers with shared traits likely to buy a product or service.

Back

target market

Front

Amount of product businesses can provide for sale.

Back

supply

Front

A short, catchy phrase in advertising.

Back

slogan

Front

Income from normal business operations & sales.

Back

revenue

Front

Incentive to inform target audiences about a product and boost sales.

Back

promotion

Front

Financial gain when earnings exceed costs.

Back

profit

Front

Gathering info on product market size, location, and makeup.

Back

market research

Front

A word, name, symbol, or trademark for easy recognition.

Back

logo

Front

An advertising program lasting 30-60 mins that promotes a product with incentives and demos.

Back

infomercial

Front

Untrue, misleading, or deceptive advertising intended to promote sales.

Back

false advertising