Ch.6 Vocab Foundations Digital

Front

Advertising a lower-priced item to attract customers for a pricier item

Back

Bait and Switch

Front

Buying decisions based on preference for a specific brand.

Back

Brand Loyalty

Front

State of being satisfied with what you have

Back

Contentment

Front

Main federal agency for consumer protection laws

Back

Federal Trade Commission

Front

Intentionally false or deceptive practices

Back

Fraudulent

Front

An unplanned purchase driven by emotion and advertising

Back

Impulse Purchase

Front

Motivators or offers that encourage purchases.

Back

Incentives

Front

Company actions to drive product sales

Back

Marketing

Front

Digitally enhancing a photograph to improve its appearance.

Back

Photoshopping

Front

Paid display of products (food, drinks, clothing, brands) in media for advertisement.

Back

Product Placement