Marketing of Principles Vocab Ch:1-2

Front

Function of marketing: A retail employee puts shoes on a customer and asks how they feel.

Back

Selling

Front

Function of marketing: A retailer marks down swimsuits in August.

Back

Pricing

Front

Function of marketing described: A team asks mall customers about their opinions on an upcoming political election and candidates.

Back

Marketing Info Management

Front

Function of marketing illustrated by a TV ad highlighting a protein bar's benefits.

Back

promotion

Front

Function of marketing for targeting a specific audience:

Back

product/service management

Front

Function of marketing: A small manufacturer collects and analyzes data for a marketing plan.

Back

market planning

Front

Function of marketing in the example: A manufacturer of apparel signs a contract with a trucking and warehousing company.

Back

channel management

Front

Adding aloe to hand soap describes which economic utility?

Back

Form

Front

Economic utility of offering installment credit for appliances?

Back

Possession

Front

Economic utility example: Link on a company site explaining how to return laser printer ink cartridges.

Back

Information