Advertising Vocab

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Weasel Claim Definition

Back

Words that seem meaningful initially but are meaningless upon closer inspection.

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Weasel Claim Examples

Back

"helps," "virtually," "as much as," "fortifies," "comforts".

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Unfinished Claim Definition

Back

The ad claims the product is better or has more of something, but does not finish the comparison.

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Unfinished Claim Example

Back

"You can be sure if they're Ugg boots" or "Samsung gives you more."

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Definition of 'We're Different and Unique'

Back

The ad claims there is nothing else quite like the product being advertised.

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Different & Unique Example

Back

"There's no other mascara like it," or "Only Dr. Pepper has 23 unique flavors in one can!"

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Scientific or Statistical Claim Definition

Back

Uses scientific proof, specific numbers, or impressive-sounding ingredients.

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Scientific or Statistical Claim Example

Back

Easy-Off oven cleaner has 33% more cleaning power than another popular brand.

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Compliment the Consumer Claim Definition

Back

Praises the consumer through flattery or approval.

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Compliment the Consumer Claim Example

Back

For the man who has great taste, or Because you've got better things to do than dishes!