Marketing Concepts Flashcards

Front

brand

Back

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity (Chapter 1)

Front

conversion

Back

Happens when the desired outcome of a marketing message is achieved (Chapter 2)

Front

cross-promoting

Back

A marketing technique that involves the promotion of a product targeted to the customers of a related product (Chapter 2)

Front

customer support

Back

Range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction (Chapter 1)

Front

Hootsuite

Back

A social media management tool that allows users to schedule and post updates to pages or profiles on social platforms (Chapter 2)

Front

Influencer

Back

A person with a strong influence in his or her particular field of expertise (Chapter 2)

Front

Interactions

Back

Communication between a brand and an audience member (like, comment, retweet, etc.) (Chapter 3)

Front

Key performance indicator (KPI)

Back

A business metric used to evaluate the success of an organization, employee, etc., to track and analyze factors crucial to the success of an organization (Chapter 2)

Front

Margin

Back

The difference between a company's revenue and its costs; Revenue - Costs = Margin (Chapter 1)

Front

Merchandising

Back

The process of promoting a product in a retail environment, including the visual display in retail stores (Chapter 1)