4 Ps Product Yr 12 LTT

Front

Examples of products offered by leisure, travel, and tourism organizations

Back

Replica football shirts and consumables like confectionery, water bottles

Front

Types of products in the industry

Back

Tangible products and intangible products

Front

What is a tangible product?

Back

An item which can be seen or touched

Front

Another term for 'Services' in the tourism industry

Back

Intangible products

Front

Intangible services in tourism

Back

Customers cannot see these services before buying them.

Front

Example of a main product in travel

Back

A resort hotel is a main part of the service for a holiday.

Front

Purpose of ancillary products

Back

To complete and enhance the main travel experience.

Front

What is an ancillary product?

Back

Products that may be needed to complete the holiday e.g. car hire/ airport parking

Front

Examples of ancillary services.

Back

Examples include tour guide, sports coaching, wifi connections, holiday clothing, and sun cream.

Front

Products that might be sold by a large hotel.

Back

Products such as toiletries, snacks, drinks, and souvenirs.