Facebook Advertising Terminology

Front

What does CPC stand for in Facebook advertising?

Back

A) Cost Per Click B) Cost Per Conversion C) Click Per Customer D) Cost Per Campaign.

Front

What is the primary purpose of Facebook Ads Manager?

Back

A) To create and manage ads B) To analyze website traffic C) To design graphics D) To schedule posts.

Front

Which metric indicates the effectiveness of an ad in generating clicks?

Back

A) Impressions B) Click-Through Rate (CTR) C) Reach D) Engagement Rate.

Front

What does the term 'target audience' refer to in advertising?

Back

A) The total number of users on Facebook B) The specific group of people an ad is aimed at C) All users who have seen an ad D) The demographic data of Facebook users.

Front

What is the purpose of A/B testing in Facebook advertising?

Back

• A) To increase the number of followers

• B) To compare two ad variations to determine which performs better

• C) To measure the overall reach of a campaign

• D) To create content calendars