What does CPC stand for in Facebook advertising?

Facebook Advertising Terminology

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Business
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University
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Hard
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5 questions
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1.
FLASHCARD QUESTION
Front
Back
A) Cost Per Click B) Cost Per Conversion C) Click Per Customer D) Cost Per Campaign.
2.
FLASHCARD QUESTION
Front
What is the primary purpose of Facebook Ads Manager?
Back
A) To create and manage ads B) To analyze website traffic C) To design graphics D) To schedule posts.
3.
FLASHCARD QUESTION
Front
Which metric indicates the effectiveness of an ad in generating clicks?
Back
A) Impressions B) Click-Through Rate (CTR) C) Reach D) Engagement Rate.
4.
FLASHCARD QUESTION
Front
What does the term 'target audience' refer to in advertising?
Back
A) The total number of users on Facebook B) The specific group of people an ad is aimed at C) All users who have seen an ad D) The demographic data of Facebook users.
5.
FLASHCARD QUESTION
Front
What is the purpose of A/B testing in Facebook advertising?
Back
A) To increase the number of followers
B) To compare two ad variations to determine which performs better
C) To measure the overall reach of a campaign
D) To create content calendars
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