Branding and Marketing Concepts

Flashcard
•
Information Technology (IT)
•
10th Grade
•
Hard
MIN KYUNG KIM
Used 2+ times
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15 questions
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1.
FLASHCARD QUESTION
Front
Brand
Back
A business, product, or service identifiable through names, symbols, phrases, and/or qualities.
2.
FLASHCARD QUESTION
Front
Branding
Back
The process through which a business differentiates itself from competitors and manages consumer perceptions concerning its identity and value.
3.
FLASHCARD QUESTION
Front
Branding Process
Back
The process through which a company makes decisions regarding its brand, consisting of five steps: review company, determine unique perspective, create branding plan, consistently implement, monitor brand.
4.
FLASHCARD QUESTION
Front
Brand Identifier
Back
Any word, phrase, symbol, or image that identifies a brand.
5.
FLASHCARD QUESTION
Front
Trademark
Back
Legal protection for an identifying word, phrase, or image.
6.
FLASHCARD QUESTION
Front
Sub-brand
Back
A distinct brand name given to a product under a larger, often more broad, institutional brand.
7.
FLASHCARD QUESTION
Front
Interest in AIDA Model
Back
The phase where potential customers show interest in a product or service.
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