The Three Rhetorical Appeals: Ethos, Pathos, & Logos

Front

pathos

Back

an appeal to emotion

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Back

Pathos

Front

"If his years as a Marine taught him anything, it's that caution is the best policy in this sort of situation."

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Ethos

Front

"Private demand for this product has tapered off for the past three years, and this year's sales figures are at an all time low.  It's time to research other options."

Back

Logos

Front

"Mr. Anderson is clearly the most qualified candidate for the open teaching position.  He has a doctorate in elementary education, 25 years of teaching experience in public schools, and has been twice awarded for his innovative style and classroom management skills."

Back

Ethos

Front

The form of argumentative/persuasive appeal that is based in authority or credibility. 

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Ethos

Front

The form of argumentative/persuasive appeal that is based on an appeal to the emotions.

Back

Pathos

Front

The form of argumentative appeal that is based on an appeal to common sense or reason. 

Back

Logos

Front

Which of the following would be a technique that implements logos? Options: Using pictures of a hurt child, Including research, Having someone credible who agrees with you, Making people laugh

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Including research

Front

If an ad claimed: "35 people drank this diet soda, and 33 of them subsequently lost weight," the ad is using...

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Logos