EMTECH Brand, Identity, Logo

Flashcard
•
Arts, Business, Design
•
11th - 12th Grade
•
Hard
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7 questions
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1.
FLASHCARD QUESTION
Front
_______ is an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience.
Back
Brand, brand, BRAND
2.
FLASHCARD QUESTION
Front
The ___________of a company is made up of many visual devices.
Back
IDENTITY, Identity, identity
3.
FLASHCARD QUESTION
Front
Think of _______ like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”.
Back
logos, LOGOS, Logos
4.
FLASHCARD QUESTION
Front
Is a logo synonymous to brand?
Back
FALSE
5.
FLASHCARD QUESTION
Front
Identity refers to anything visual that represents a business.
Back
TRUE
6.
FLASHCARD QUESTION
Front
What is a trait of a good logo?
Back
timeless
7.
FLASHCARD QUESTION
Front
True or False: A good logo should be trendy to capture the attention of its audience.
Back
FALSE
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