Front

To convince an audience by use of sense or reason; uses facts and figures

Back

logos

Front

To persuade an audience by appealing to their emotions.

Back

pathos

Front

Persuading with a person's good reputation or trustworthiness

Back

ethos

Front

A writer’s stated position on an issue or problem that can be proven or verified

Back

stated claim

Front

Indirectly stating a claim, must infer

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implied claim

Front

A weak, unscientific, or insensible way of thinking about something

Back

faulty reasoning

Front

information, ideas, or rumors purposely spread widely to help or harm a person, group, movement, institution, nation, etc.

Back

propaganda

Front

The belief that something should be done because the majority of people are doing it.

Back

bandwagon

Front

Relies on endorsements from well-known people or satisfied customers

Back

testimonial

Front

References to people who are experts on a subject

Back

expert opinion