Techniques flashcards

Front

Vectors

Back

The line that our eyes take when we look at a visual. Composers deliberately direct our reading path.

Front

Salience

Back

The part that your eyes are first drawn to in the visual – visual weighting. Colour, image, and layout determine what the salient image is in a visual.

Front

Body Language/Gaze

Back

Examine facial expressions, gestures, stance or position. Take note of the direction of the subject’s eyes.

Front

Simple Sentence

Back

Basic elements of a sentence - a subject, a verb, and an object. E.g. ‘You gave the ball to me."

Front

Declarative sentence

Back

Makes a statement: provides information or states a fact. Example: "The sky is blue."

Front

Truncated or fractured sentence

Back

An incomplete sentence. Example: "Of all the horrors in the world – a rat!"

Front

Exclamatory sentence

Back

Expresses a strong feeling with force. Example: "I am correct!"

"I'm so angry!"

Front

Rhetorical question

Back

A question designed to provoke thought rather than require an answer.

Front

Imperative sentence

Back

Gives a command. The sentence begins with a verb. Example: "Do your work!"

Front

Anastrophe

Back

An inversion of the normal word order, where elements of a sentence are completely back to front from convention.