3.01 Data S & E Marketing I

Front

An estimate of income and expenses for a specific period of time

Back

Budget

Front

Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction

Back

Customer service

Front

Facts and figures

Back

Data

Front

A channel member who helps sell a business's products; usually a wholesaler

Back

Distributor

Front

An approximation; an educated guess

Back

Estimate

Front

A true statement

Back

Fact

Front

One of the groups into which the total market is divided

Back

Market segment

Front

An organization's portion of the total industry sales in a specific market

Back

Market share

Front

Marketing element focusing on considerations in getting a selected product in the right place at the right time

Back

Place

Front

A forecast made about the future; also known as a projection

Back

Prediction