The organisation of the tourism industry

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DOMESTIC TOURISM

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When people take their holidays in their own country

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INCOMING TOURISM

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When tourists enter a given country from their home country

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OUTBOUND TOURISM

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Refers to people leaving their own country to visit other countries

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TOUR OPERATORS

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Are travel organizers

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TRAVEL AGENTS

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Retailers. Act as intermediaries between the tour operator and its general public

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Online Travel Agencies

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Travel websites which provide online booking facilities from hotels, airlines, cars and other travel-related services to users

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HOLIDAY PACKAGE

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Includes travel (road, air, sea, rail) and accommodations (hotels, guesthouses, villas).

May also includes other travel services (transfers to and from airports, car hire, meals, drinks, sports, entertainments, tour guides and excursions)

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SWOT Analysis

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Market Research:
Strengths (medieval centre, local food)

Weaknesses (no airport nearby, accommodiation shortage)

Opportunities (railway extension project)

Threats (the perception people have of the area as subject to natural disaster)