KFC Crisis Management Strategies. Reading Comprehension question

Front

What did KFC do instead of playing the blame game with chicken suppliers?

Back

KFC apologized to the customers directly via social media channels and newspapers.

Front

How did KFC address customer questions and concerns on social media?

Back

KFC tweeted various Q&As that addressed customer queries.

Front

What did KFC provide to show transparency about their operations?

Back

KFC provided a link to a page with all key information about the steps they took to bring operations back to normal.

Front

How did KFC express gratitude to stakeholders?

Back

KFC publicly thanked everyone who was impacted.

Front

What approach did KFC take to inject humor into their messages?

Back

KFC injected the right amount of humor in their key messages.

Front

Who was the spokesperson for KFC's key messages on social media?

Back

The key messages on social media came from KFC’s founder, Colonel Sanders.

Front

What strategy did KFC use to engage with their audience during a crisis?

Back

KFC used social media to actively engage with their audience and provide updates.

Front

What role did humor play in KFC's communication strategy?

Back

Humor was used to lighten the mood and make their messages more approachable.