PR175 Scoring through Sponsorships VOCAB

Front

A promotional technique whereby a non-sponsoring business tries to associate with an event to gain recognition as a sponsor

Back

Ambush Marketing

Front

A written agreement that is enforceable by law

Back

Contract

Front

A contract agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event.

Back

Exclusive Sponsorship Rights

Front

To productively utilize every promotional avenue available to gain brand recognition in association with a sponsored entity.

Back

Exploit the Sponsorship

Front

A short document outlining the terms of an arrangement between two parties; it may be considered legally binding if signed by both parties.

Back

Letter of Agreement

Front

Net profit divided by investment or the "bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested)

Back

Return on Investment

Front

A term frequently used for sponsor

Back

Partner

Front

To exchange money, goods, or services for public recognition

Back

Sponsor

Front

The provision of financial or other support to an entity in exchange for public exposure

Back

Sponsorship

Front

An athlete, team, league, or event on a local, regional, national, or international level

Back

Sport/Event Entity