Marketing Mix Basics for Grade 9

Front

4 Ps of Marketing

Back

Product, Price, Place, Promotion

Front

Product

Back

Goods or services offered

Front

Price

Back

Cost to the customer

Front

Place

Back

Distribution channels

Front

Promotion

Back

Advertising and sales

Front

Target Market

Back

Specific group of consumers

Front

Branding

Back

Creating a unique image

Front

Market Research

Back

Gathering consumer data

Front

Competitive Advantage

Back

Edge over competitors

Front

Customer Satisfaction

Back

Meeting customer needs